SASHA BLAKE

Mopar – Educational Videos

These videos are part of a series created for the brand's YouTube Channel (with :15 cut-downs used in social media). They promote a range of Mopar products and services, while educating consumers on a variety of vehicle-care topics.

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I set the tone, wrote, and collaborated on the visual style for the first six videos. I then got other team members involved. Nearly two dozen videos were created. Some have millions of views.

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These videos were also featured in dynamic email and direct mail communications to help support basic service offers. Meaning that, when owners received deals on tire rotations and battery replacement, they also received videos that covered the importance of tire rotations and the warning signs of a weak battery -- and why they should get those services performed by a Mopar Service Specialist.

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ECD/Writer – Additional Credits: Kent Graham/Bob Medici/Katie Shubnell