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Ford – Sticker Sheet Portfolio Direct Mail
For years, I helped concept and write the quarterly portfolio mailings that Ford sent to handraisers and prospects, as well as owners who are modeled to be in-market. Each time, we searched for attention-getting ideas that could work for a cluster of disparate vehicles who's branding was often starkly different from one another.
This solution involved a collection of custom sticker sheets -- one for each individual vehicle. Each sheet was separate and distinct, with a wealth of product information on the back. On the front was branding imagery and a variety of unique stickers that punctuated key product why-buys. As an added plus, additional surprise and delight details were hidden under each sticker.
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GCD/Writer – Additional Credits: Brad Smith