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Dodge Charger/Challenger – Launch DM
Muscle car enthusiasts love fast, powerful cars that get attention. Likewise, we wanted to capture enthusiast attention with a bold, launch piece that did justice to both the new Charger and the new Challenger.
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The team delivered with a large, aggressive concept that gave each vehicle a chance to shine in its own unique way.
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Packed in a clear envelope, this high-impact format introduced the new Charger and Challenger to owners, handraisers and prospects with size, texture and aggressive copy and design. It featured two posters, two decals, a $1,000 purchase/lease offer, plus loads of product information.
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Best of all, it worked. Metrics were impressive and the program became a Silver DMA Award winner and an ECHO Finalist.
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ECD – Additional Credits: Kent Graham, Angie Saigh