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FIAT 500e – Welcome Kit
Armed with the insight that electric car buyers are exceedingly eco-conscious, we knew we couldn’t onboard new owners with a multi-page welcome kit flooded with inks and varnishes. We needed something simple and sustainable. Something worthy of the stylish FIAT brand, yet still aligning with environmental consciousness.
The solution: A small, clean, minimalistic kit printed entirely on recycled stock and infused with poppy seeds for planting. The kit served as a quick reference guide and directed new owners online to a digital brochure for which my team also wrote copy, designed and sourced for a suitable on-line functionality tool.
This is a DMA and ECHO award winner.
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ECD – Additional Credits: Angela Saigh/Marissa Yardley