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Jeep Wrangler – Accessories Direct Mail
Jeep came to us wanting to send its valued Wrangler owners a special accessories offer. The brand also had some left-over Wrangler auto show booklets they wanted to share. Our challenge: Package two elements (an accessories catalog and an auto show piece) that were very different in look, feel and size.
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Our solution: Replicate a rugged, authentic backpack. Backpacks are perfect for carrying random items. They also share Jeep's go anywhere, do anything utility. Meticulous photography and artwork combined with various textured varnishes and die-cuts to create a backpack worthy of carrying the Jeep name.
This is a D Show award winner.
ECD – Additional Credits: Bob Medici/Angela Raspberry
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