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Lincoln Town Car BPS – Brochure
The BPS stands for Ballistic Protection Series. This is a catalog that goes into detail about an armored Lincoln Town Car targeted to individuals in high-risk occupations -- business leaders, foreign dignitaries, government officials, celebrities, as well as the companies hired to protect people in these types of professions. The copy is a little technical, with a touch of espionage. The chance to string more than three to five sentences together was rewarding – as was Y&R Detroit's first ever IAAA award.
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GCD/Writer – Additional Credits: Eric Linvingston
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