top of page
 |  |
|---|---|
 |
Lincoln Town Car BPS – Print
The BPS stands for Ballistic Protection Series. These are ads for an armored Lincoln Town Car targeted to individuals in high-risk occupations -- business leaders, foreign dignitaries, government official, celebrities, as well as the companies hired to protect people in these types of professions. The copy is technical, with a touch of espionage. It's fun to write once the hard work of understanding the product information is over.
​
Note: An award-winning catalog that I wrote for the Lincoln BPS Town Car can be found on my Content page.
​
GCD/Writer – Additional Credits: Eric Linvingston
bottom of page