SASHA BLAKE

Lincoln MKS – Launch Direct Mail

The all-new Lincoln MKS launched an automotive revolution: the push-button ignition. The advertising line: "Starships don't need keys." Our DM package continued the Trekkie language. It also employed unique, high-end printing techniques to highlight the leather, wood and other MXS features that were on par with far more expensive brands -- like Aston Martin, BMW and Bentley. 

 

GCD/Writer – Additional Credits: Brad Smith