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Glidden 50th Anniversary – Promotion
To celebrate Glidden Paint turning 50 years old, I helped pair this classic American brand with another: Coca-Cola. It was a big idea that harkened back to the days when "wall dogs" painted Coca-Cola advertising (with household paint like Glidden) bigger than life on buildings far and wide. This simple "buy-get" promotion not only paid homage to Glidden Paint, it also caused product to fly off the shelves.
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ACD/Writer – Additional Credits: Terry Pacifico
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