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Ford Escape – Boredom Hurts
If you're going to claim that your newest SUV is the antidote for boredom, you better be ready to back it up.
My art director partner and I gave Ford what they needed: a handy instruction manual that doubled as a self-help guide to avoiding boredom. In it, we brought depth and texture to the storytelling by blending a multi-step cure for boredom with the key why buys of the new Escape. The net takeaway? There's no excuse to be bored when you're behind the wheel of this SUV.
GCD/Writer – Additional Credits: Brad Smith
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