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Ford Escape – Boredom Hurts
If you're going to claim that your newest SUV is the antidote for boredom, you better be ready to back it up.
My art director partner and I gave Ford what they needed: a handy instruction manual that doubled as a self-help guide to avoiding boredom. In it, we brought depth and texture to the storytelling by blending a multi-step cure for boredom with the key why buys of the new Escape. The net takeaway? There's no excuse to be bored when you're behind the wheel of this SUV.
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GCD/Writer – Additional Credits: Brad Smith
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