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Ford Credit – NADA Dealer Invite
When Ford Credit rolled into Vegas for the NADA show, we made sure Ford dealers weren't far behind. This fun invitation drove dealer reps to the Vegas-themed gaming activities held at the booth with the help of a mini felt-covered craps table printed on the back of the brochure. Also included: a pair of loaded dice – to reinforce that everyone wins with Ford Credit.
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In keeping with the theme, every dealer rep who showed up at the booth won something. More than 800 dealer reps visited the booth for an impressive response rate of 12.3%. Many showed up with dice in hand.
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CD/Writer – Additional Credits: Murray!
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