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Ford Credit – NADA Dealer Invite
When Ford Credit rolled into Vegas for the NADA show, we made sure Ford dealers weren't far behind. This fun invitation drove dealer reps to the Vegas-themed gaming activities held at the booth with the help of a mini felt-covered craps table printed on the back of the brochure. Also included: a pair of loaded dice – to reinforce that everyone wins with Ford Credit.
In keeping with the theme, every dealer rep who showed up at the booth won something. More than 800 dealer reps visited the booth for an impressive response rate of 12.3%. Many showed up with dice in hand.
CD/Writer – Additional Credits: Murray!
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