 |  |
|---|---|
 |  |
Ford Motor Credit Company – B2B Print
When Ford Motor Company owned Jaguar, Land Rover, Volvo and Mazda, there was a conscious effort to bundle all the captive finance companies under one umbrella entity: Ford Motor Credit Company.
​
I was instrumental in helping to develop a brand tone, look and feel. Because all the vehicle brands owned a separate and distinct color palette, we opted for a black and white canvas. In every execution, the black and white scene is affected in a positive way by an overarching blue radiating from the Blue Oval. This is an ad campaign targeted to dealers that sold any of the aforementioned vehicle brands.
​
Note: On my Content page, you can view a short, minimalistic trade show video that brings this campaign to life.
​
CD/Writer – Additional Credits: Murray!