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Ford Flex – Launch Direct Mail
When Ford launched the Flex it was a big deal. They were walking away from the tired, familiar minivan and toward something new, daring and energizing: the cool, new box on box on box design of the striking new Flex.
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Advertising imagery made Flex feel shimmery and electric. We wanted our direct mail piece to look, feel, and sound the same. The copy is rhythmic and aspirational, the typography dances across the page, and the high-end paper stock, special varnishes and die-cuts used here are seldom seen when promoting a people mover​.
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GCD/Writer – Additional Credit: Brad Smith
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