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SRT Brand Launch – Direct Mail
These are some of the coolest cars on the planet. I wanted to employ copy and design that was just as provocative and sophisticated as FCA's fiercely fast SRT lineup. The brand grew and a surprising number vehicles were sold. In fact, the target audience accounted for 22% of the brand's sales over the purchase offer period.
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Twitter and Facebook lit up with exuberant recipients thanking the SRT brand while showing off their DM package and limited-edition flag. All the buzz and excitement caused the DM package to be so sought after by enthusiasts, it was actually bought and sold on eBay.
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This is a DMA award winner.
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ECD/Writer – Additional Credits: Angela Saigh
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