Dodge Dart – Date a Winner Sweeps
Clients came to us looking for a new prospecting program for Dodge Dart. The charge was to appeal to millennials while extending the Dodge "New Rules” tagline.
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We landed on a concept that introduced the idea of “New Rules” to the dating scene. To do it, we built a sweepstakes around the idea of great (and not so great) pick-up lines. Prospects were invited to “impress” either a spicy female or a saucy male by submitting their best pick-up line. They could try as many lines as they wanted, but variable responses always came back wanting more – ultimately they needed to register to win a sexy new Dodge Dart.
This clean, simple and humorous creative approach really struck a cord. Over 70K prospects gave us their best (and worst) pick-up lines. Ice-breakers were shared, prizes were won and tons of qualified leads were generated. In fact, Dodge Dart opt-ins exceeded expectations by more than 400%.
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This is a Chief Marketer Pro Award winner in the "Best Use of Games, Contest Sweepstakes" category.
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ECD – Additional Credits: Megan Dusnik/Bob Medici