Cross Brand Welcome Kits
Welcoming new owners to the various brands of FCA (Chrysler, Jeep, Dodge, Ram and FIAT) is a significant and complex endeavor. The content needs to be branded, as well as personalized, right down to the owner and dealer levels. It must build brand affinity, reinforce purchase decision and help educate new owners about how to get the most out of their ownership experience -- from new vehicle features, to service, to accessories and more.
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The number of brands and vehicles involved require an efficient base format capable of carrying all the content described above. Our kits are designed with a pre-printed, three-panel outer shell. This shell houses dynamic pages that are digitally-printed and spiral bound. We've also incorporated a pocket to house decals, magnets, key fobs and other small welcome gifts.
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Our FIAT Abarth kit is featured here. However, we created similar kits for all FCA brands.
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ECD – Additional Credit: Multiple writers and art directors