Jeep Renegade – What's Your Adventure Type?
When Jeep needed to keep hand-raisers engaged prior to the launch of their new Renegade, my team and I responded with a fun, strategically-driven email campaign that extended Renegade's “unique adventuring” launch strategy.
​
We further positioned Renegade as the ultimate vehicle for any type of adventure by creating original content that enabled audiences to discover their "unique adventuring type."
​
A dedicated microsite was developed, featuring personality quizzes that revealed different adventuring profiles. We then married those distinct profiles to various trim levels of the new Renegade. It wasn't scientific, but it was fun -- and engaging. Open rates doubled typical benchmarks and click-through rates were three times higher than normal.
​
Note: The assets shown below the video are not clickable.
​
ECD – Additional Credits: Marissa Yardley/Steve Poirier