Ford Motor Credit Co. – Trade Show Video
When Ford Motor Company owned Jaguar, Land Rover, Volvo and Mazda, there was a conscious effort to bundle all the captive finance companies under one umbrella entity: Ford Motor Credit Company.
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I was instrumental in helping to develop a brand tone, look and feel. We chose a black & white canvas to be neutral against the many color palettes used by the disparate brands involved.
In each execution, a black and white scene is positively affected by an energizing blue -- a symbol of the Ford Blue Oval. This was a captivating video used at the NADA show to help launch the new look. It involves simple, elegant symbolism and an original score.
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Note: There are print executions of this campaign on my Advertising page.
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CD/Writer – Additional Credits: Murray!