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State Farm – GrowthKit Prelaunch Video
My team and I were part of a multi-office initiative dedicated to the naming, branding and marketing of an internal digital agency within State Farm Insurance.
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The purpose was to provide a resource for State Farm's 19,000+ independent agents who need advice and guidance in all things relating to digital marketing.
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I oversaw much of the branding work, including elements like this pre-launch video that helped set the tone for the overall program.The virtual digital agency resource is called GrowthKit.
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There are other elements of this program on my Digital page and elsewhere on this Content page.
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ECD – Additional Credits: Angela Raspberry/Greg Jones
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