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State Farm – GrowthKit Prelaunch Video
My team and I were part of a multi-office initiative dedicated to the naming, branding and marketing of an internal digital agency within State Farm Insurance.
The purpose was to provide a resource for State Farm's 19,000+ independent agents who need advice and guidance in all things relating to digital marketing.
I oversaw much of the branding work, including elements like this pre-launch video that helped set the tone for the overall program.The virtual digital agency resource is called GrowthKit.
There are other elements of this program on my Digital page and elsewhere on this Content page.
ECD – Additional Credits: Angela Raspberry/Greg Jones
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