Ram 1500 Welcome – Dynamic & VIN powered
Personalization. It's more than a buzzword in the CRM world. It's now pretty much cost-of-entry for any world-class customer experience. My team and I ensured Ram delivers on this front, while also elevating the on-boarding experience for every new Ram 1500 owner.
Powered by each new truck's specific VIN number, this welcome email arrives packed with personalized features and a wealth of content specific to each new owner's unique truck. The VIN data tells us exactly what model, trim, powertrain and tech bundle each truck has, enabling us to share exact towing, hauling, efficiency and technology information.
​
Strong, capable marketing from a strong, capable brand.
​
Note: The changing content shown corresponds with the sections indicated by the maroon bar moving along the email on the right.
​
ECD/Writer – Additional Credits: Kent Graham/Greg Jones