Allergan/Vraylar – My Mood Matters eCadence
For people who experience extreme moods, a diagnosis of bipolar I disorder can be both devastating and isolating. That’s why Allergan wanted to provide their patients with a resource of information, guidance, and tools that not only augment the medication, but also provide a sense of community. Our answer: My Mood Matters.
This content-focused email program is designed to help people through their bipolar I journey. In addition to tools such as symptom trackers, doctor discussion guides and a prescription savings program, the ecurriculum also provides weekly challenges that can help patients manage their moods through diet and lifestyle changes.
With open and click-through rates as high as 50%, this program has shown significant success in converting and retaining VRAYLAR patients.
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ECD – Additional Credits: Rose Slone/Violet Dashi