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Rubbermaid – B2B Print
When Rubbermaid introduced its water filtration pitcher to retailers, I had the opportunity to help them stand out. We sold our clients on this idea requiring four consecutive pages in a special-edition trade pub. The focus of the issue was water filtration devices.
As expected, all the ads and stories featured photography depicting cool, clear, clean water and water droplets and bubbles... all in cool, clear, clean, beautifully-shaped plastic... you can imagine all the cool, clean color pallets throughout the publication.
The one exception was Rubbermaid with our bright red boots and yellow duckling. They popped. And Rubbermaid made the "splash" they had hoped for.
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Writer – Additional Credits: Bob O'Neill
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