SASHA BLAKE

Great-West Financial – Student Videos

The American Dental Association partners with Great-West Financial to offer life and disability insurance to dental students at no cost as part of their ADA student membership. 

 

However, there is a catch: Students actually need to register to receive the coverage. This action, plus the fact that they typically don't see a need for life and disability insurance when they are young, makes conversion difficult. 

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In response, my team created cartoons starring dental students to help make this mundane subject matter easy and engaging to students. The videos were shown during dental school presentations and at dental conferences. 

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ECD – Additional Credits: Kent Graham/Bob Medici