State Farm – Social Posts
These social posts are part of the GrowthKit digital resource that I reference in the GrowthKit description on my Digital page. They are also tied to the State Farm video elsewhere on this Content page.
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By signing up for GrowthKit, State Farm agents get social posts like these created for them. (And my team has been doing the creating) These posts allow agents to leverage the social space and target area customers with a personalized message.
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Typically, State Farm agents are older and less familiar with how to market on social platforms. Using an online tool, we give them access to pre-created posts (based on a range of products and life-event triggers) that can be customized with their photo, contact info and website.
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With 19,000+ agents across the country, the ask was for a variety of looks while maintaining the State Farm brand identity.
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ECD – Additional Credits: Kent Graham/Steve Poirier/Taylor Parker