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FIAT 500 – Manifesto/Positioning Prose
As a writer and creative director, it's not unusual to create manifestos in an effort to help set the tone and tenor of a brand's voice.
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Here are a few examples of various manifestos that I created to highlight FIAT 500 key why-buys when the brand was relaunched in North America.
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These documents became guiding principles as we generated our CRM content.
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ECD/Writer – Additional Credits: Greg Jones
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