Dodge – Game and Go Sweeps
Dodge is always looking for leads. A few summers ago, they were also rolling out some new onboard entertainment systems.
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We came up with a powerful concept that would drive leads, while also featuring the new Dodge technology: We tied the new on-board vehicle entertainment systems to gaming giant, Nintendo. It was a strategic partnership that enabled my creative team and I to leverage Nintendo’s well-known characters to highlight the cool, easy-to-use entertainment systems available in the Dodge Durango, Journey and Grand Caravan.
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Simple movements, energetic fonts and clean copy and design intertwined Nintendo characters with Dodge DVD screens and vehicles to move prospects through content that leads to a sweepstakes entry.
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Results blew away expectations, 800K prospects entered the sweepstakes via our microsite. Buzz was generated. Daily weekly and grand prizes were awarded. Favorable impressions of Dodge went through the roof. And over 50K unique and qualified new Dodge opt-ins were generated in just eight short weeks.
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ECD – Additional Credits: Meghan Dusnik/Angie Saigh