Trojan – Show Me Yours Gamification
Trojan wanted to connect with people using humor and mobile while also sharing product information and sex education. We came to them with a gamification idea that involved native advertising -- a smart phone app based on the popular card game "Cards Against Humanity."
The game combines fill-in-the-blank questions with multiple-choice answers that players can combine to create countless (and hilarious) combinations. My team of copywriters and I developed hundreds of questions and answers while working with our app developers in NYC. The more you play, the more new questions and answers you unlock. Players can also shop and find coupons through the app.
​
ECD/Writer – Additional Credits: Kent Graham/ Angela Raspberry/Marissa Yardley