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Ram 1500 – Launch eCadence
Like most trucks, the 2019 Ram 1500 launched with an unruly amount of key why-buys. However, this new Ram was different in that it also had an incredibly long list of luxury and comfort amenities to cover as well.
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The result? My team and I had to figure new ways of packing more information into our email communications. We responded with a kinetic design idea that revealed additional product information when you hover over the appropriate arrow icons. Web-like functionality in an email. Pretty cool.
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ECD – Additional Credits: Kent Graham/Ryan Johnson
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