State Farm – GrowthKit Digital Marketing
Recently, I helped lead a multi-office initiative dedicated to the naming, branding and marketing of an internal digital agency within State Farm Insurance.
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The purpose was to provide a resource for State Farm's 19,000+ independent agents who need advice and guidance in all things related to digital marketing.
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I oversaw much of the branding work, including the GrowthKit name, voice and manifesto. I collaborated with our web dev experts in our LA office as they developed logo designs, built the website and established the base style guide.
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Meanwhile, my teams in Troy worked on three distinct GrowthKit work streams:
Agent Acquisition -- email & video
Agent2Consumer -- web & social content
GrowthKit Coaching -- a detailed educational playbook.
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A taste of some of the these elements are shown here. Our launch video and additional social posts are located on my Content page.
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ECD/Writer – Additional Credits: Kent Graham/
Steve Poirier/Angela Raspberry/Greg Jones/Matt Daly/Janet Casey/Doran Chang/Phillip McCanless