State Farm – GrowthKit Digital Marketing
Recently, I helped lead a multi-office initiative dedicated to the naming, branding and marketing of an internal digital agency within State Farm Insurance.
The purpose was to provide a resource for State Farm's 19,000+ independent agents who need advice and guidance in all things related to digital marketing.
I oversaw much of the branding work, including the GrowthKit name, voice and manifesto. I collaborated with our web dev experts in our LA office as they developed logo designs, built the website and established the base style guide.
Meanwhile, my teams in Troy worked on three distinct GrowthKit work streams:
Agent Acquisition -- email & video
Agent2Consumer -- web & social content
GrowthKit Coaching -- a detailed educational playbook.
A taste of some of the these elements are shown here. Our launch video and additional social posts are located on my Content page.
ECD/Writer – Additional Credits: Kent Graham/
Steve Poirier/Angela Raspberry/Greg Jones/Matt Daly/Janet Casey/Doran Chang/Phillip McCanless