Ford Credit – Credit Ed. Gamification
When Ford Credit decided to launch a credit education initiative, our team proposed an interactive game to engage high school-aged drivers. Credit is a low-interest subject, so we knew it had to be fun.
The result was Creditopia, a rich, animated world populated with heroes, villains and credit challenges.
With the help of Goodman Grand, Smarty Pants and Mindulan (a floating brain in a jar) students are taken on a journey through three distinct games covering topics ranging from credit terms and smart purchase decisions to how basic financial decisions can affect their credit score.
Vibrant illustrations and fun voice talent, coupled with strong story-telling and content earned this project a One Show certificate.
CD – Additional Credits: Jason Gitlin/Eric Livingston