Ford Credit – Credit Ed. Gamification
When Ford Credit decided to launch a credit education initiative, our team proposed an interactive game to engage high school-aged drivers. Credit is a low-interest subject, so we knew it had to be fun.
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The result was Creditopia, a rich, animated world populated with heroes, villains and credit challenges.
With the help of Goodman Grand, Smarty Pants and Mindulan (a floating brain in a jar) students are taken on a journey through three distinct games covering topics ranging from credit terms and smart purchase decisions to how basic financial decisions can affect their credit score.
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Vibrant illustrations and fun voice talent, coupled with strong story-telling and content earned this project a One Show certificate.
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CD – Additional Credits: Jason Gitlin/Eric Livingston