SASHA BLAKE

FCA – Misc email examples

From special model updates and event invitations to strategic partnerships, sweepstakes, sporadic sales support and more, my team and I created and deployed millions of ad hoc emails for FCA.

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The idea is to always have a relevant reason to engage owners, prospects, handraisers, and enthusiasts. Sometimes a private offer was included. Other times, the CTA was an invitation to attend an event, or chance to win, or to simply get involved. 

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All emails stayed true to brand guidelines, involved responsive design and prominent CTA's. Strong ROI and solid response rates were the norm.

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Here are just a handful of examples across various vehicle brands.

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ECD/Writer – Additional Credits: Multiple writers and ADs