SRT – Website Pitch Creative
For this pitch effort, I was by no means the web dev, programmer or tech guru. Having created content for numerous SRT vehicles in the past, I was the brand guy working to provide tone, manner and content. That said, I loved thinking about the inner workings and user experience of this raw, enthusiast-driven site concept.
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Patterned after the SRT vehicles themselves, the vision was to create an experience that put power into the users' hands. This site would not only reward UGC with street-level access, it would also provide enthusiasts with a platform to pump up the production value of their UGC -- by ramping up mobile with easy photobomb mods for image uploads, beacon-enabled experiences that are unlocked at SRT events and more.
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The idea was to create a site that connected the brand, the vehicles, the enthusiasts (and their experiences) from all possible channels, into one adrenaline-infused multi-media conversation. It was a blast to work on.
I know these examples are hard to read. I'm planning to make it easier in the coming days.
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ECD/Writer – Additional Credits: Adam Jackson