SRT – Website Pitch Creative
For this pitch effort, I was by no means the web dev, programmer or tech guru. Having created content for numerous SRT vehicles in the past, I was the brand guy working to provide tone, manner and content. That said, I loved thinking about the inner workings and user experience of this raw, enthusiast-driven site concept.
Patterned after the SRT vehicles themselves, the vision was to create an experience that put power into the users' hands. This site would not only reward UGC with street-level access, it would also provide enthusiasts with a platform to pump up the production value of their UGC -- by ramping up mobile with easy photobomb mods for image uploads, beacon-enabled experiences that are unlocked at SRT events and more.
The idea was to create a site that connected the brand, the vehicles, the enthusiasts (and their experiences) from all possible channels, into one adrenaline-infused multi-media conversation. It was a blast to work on.
I know these examples are hard to read. I'm planning to make it easier in the coming days.
ECD/Writer – Additional Credits: Adam Jackson