top of page
19013_RAM_Lead%231_DT_EM_st5_edited
19013_JEEP_COMP-RENG_Lead%231_DT_st5_edi
19013_XCB_CHR_PAC_Lead%231_DT_st6_edited
19013_XCB_DDG_Lead%231_DT_EM_st7_edited.
FCA – Lead Intercept emails
Affectionately named "Lead Intercept," this smart, targeted program is written and designed for active shoppers who are currently visiting car buying sites.
​
Because our audience is actively shopping, these emails typically feature lots of comparative specs, stats and information plus a strong CTA/offer to help move FCA products to our audience's shopping list.
​
It's a complex, on-going program that involves all FCA brands. We developed it from scratch and handled it for years creating many different generations of emails and delivering thousands and thousands of incremental vehicle sales.
​
​
ECD/Writer – Additional Credits: Multiple writers and ADs
bottom of page