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Ram Heavy Duty – Rebar Tube
When Ram Heavy Duty won Motor Trend Truck of the Year, we wanted to go big with the news. We proposed a large, rebar-adorned tube with the line: Even the bar it raises is heavy duty. Inside was an aggressive poster with specs and information on the back.
Ultimately, we couldn't stretch the budget to mail it to the masses. However, our clients loved the idea so much, we did the next best thing. As an agency, we produced a limited run and surprised each of our new Ram clients with their own oversized rebar tube and poster.
It proved to be a great self-promotional move for our agency, creating a great deal of excitement and good will among our new client partners.
ECD/Writer – Additional Credit: Greg Jones
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