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Ram Heavy Duty – Rebar Tube
When Ram Heavy Duty won Motor Trend Truck of the Year, we wanted to go big with the news. We proposed a large, rebar-adorned tube with the line: Even the bar it raises is heavy duty. Inside was an aggressive poster with specs and information on the back.
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Ultimately, we couldn't stretch the budget to mail it to the masses. However, our clients loved the idea so much, we did the next best thing. As an agency, we produced a limited run and surprised each of our new Ram clients with their own oversized rebar tube and poster.
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It proved to be a great self-promotional move for our agency, creating a great deal of excitement and good will among our new client partners.
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ECD/Writer – Additional Credit: Greg Jones
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