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Ford Flex – Launch Direct Mail
When Ford launched the Flex it was a big deal. They were walking away from the tired, familiar minivan and toward something new, daring and energizing: the cool, new box on box on box design of the striking new Flex. Advertising made the introductions. Our direct mail kept the conversation going with copy, design and production value rarely used for a people mover.
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GCD/Writer – Additional Credit: Brad Smith
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