SASHA BLAKE

Maserati Ghibli -- Launch support

The launch of any new Maserati is a rare occasion. This particular launch was even more so because it marked Maserati's first foray into the lower end of the performance luxury market. Our objective: Generate leads, while spreading the word to consumers that a Maserati was now within their reach. Using geo-targeted data and leveraging the tone and tenor of Maserati's Super Bowl spot "Now we strike," we delivered our message through a multi-touch email campaign, supported by a microsite for data capture. 

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ECD/Writer – Additional Credits: Angela Raspberry/Greg Jones