Allergan/LINZESS – From the Gut eCurriculm
A chronic IBS-S/CIC diagnosis can leave people feeling overwhelmed and alone. To help, Allergan turned to my team and I for ways to support their LINZESS patients with “value beyond their medication.”
We responded by creating From the Gut, a content-rich email program that embraces patients with education, inspiration and advice, as well as emotional and financial support. From how to talk to their doctor, to education on multi-symptom relief, From the Gut organically transitions through lead-generation, acquisition and retention phases to constantly remind IBS-C/CIC patients that they are not alone. In the process, this comprehensive ecurriculum has significantly grown the LINZESS brand via new patient starts, improved adherence and overall enhanced loyalty.
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ECD/Writer – Additional Credits: Steve Poirier/Michelle Nakad