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TGI Fridays – eMail
Being a fun, quick-turn, always-on retail client, Fridays offered a great proving ground for email functionality. We employed everything from embedded video and countdown timers to real-time social feeds, live images, kinetic design and more.
The "The Grill the Vote" email enabled customers to vote for a burger or a steak. When they did, they could click through to a real-time PDF that showed the vote tally.
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For National Burger Day, we incorporated
personalization with animation on the fluttering flag planted in the burger bun.
These are just a few of the interesting devices used to keep Fridays' steady stream of emails fresh, topical and engaging.
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ECD/Writer – Additional Credits: Multiple CWs and ADs
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