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Chrysler – Portfolio Mailing
Chrysler struck a national chord with its Super Bowl spot featuring Eminem and the Chrysler 200. This DM concept extended the powerful "Imported from Detroit” theme to the entire Chrysler vehicle line-up.
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My team and I did it with a large-scale, iron cross mailing that unfolded with gritty scenes of Detroit and a rich narrative of Motor City conviction, know-how and work ethic. Nestled inside, was proof of the Chrysler/Detroit resurgence: A high-production-value product piece featuring the entire lineup. The book was wrapped in a velum bellyband to underscore the rich attention to detail paid to every model.
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With over a 51% lift over control, loyal Chrysler owners and competitive prospects alike took notice. And so did the award show judges.
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This is a DMA, ECHO and Caples award winner.
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ECD – Additional Credits: Angela Raspberry/Greg Jones
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