 |  |
|---|---|
 |
Jeep – Grand Cherokee Launch Direct Mail
Even within the iconic Jeep brand, Grand Cherokee is stands out. The reason? Its unique ability to blend legendary Jeep capability with breath-taking interior luxury and amenities.
For this reason, we did something particularly daring for Jeep: We led with and interior-focused luxury story. We used grand Scale and volume. The interior was so gorgeous, we used an extra large format to not only engage the reader, but also bring every stitch, texture and surface to life. Pull out this expansive piece from its high-gloss, wood-grained sleeve and the craftsmanship and attention to detail within the all-new interior practically envelops you. Likewise, a sprawling exterior beauty shot on the flip side exudes advancements in capability and styling. Multiple versions of the oversize certificate were created for both current owners and competitive prospects. Both audiences received a private purchase incentive. And those who qualified received a pre-approved credit offer.
This is a DMA Best-of-Show award winner.
​
ECD – Additional Credits: Angela Raspberry/Greg Jones