SASHA BLAKE

Brembo – F1 The Movie/Apple Social

To celebrate 50 years as the pre-eminent braking partner of F1 Racing, Brembo teamed up with F1 The Movie and Apple Pictures to help amplify its rich racing heritage while building awareness for the Brembo brand.

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I developed a creative strategy that reinforced both Brembo’s brand and its tight connection to F1 racing. We used original copy and supplied movie footage to capture both the physics and demands of racing, as well as the excitement of race day – and positioned Brembo as being “made for this.”

Both our North American and our Italian clients love the storytelling and so far, campaign metrics are performing very well.

Here are the videos created – plus a three-story Times Square billboard. For some carousel posts, look for the "One Legacy" link further down my HOME page.

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MD/Writer – Additional Credits: Doug Reilly/Paul DiCampli/Dave Bell