SASHA BLAKE

Brembo – Gran Turismo/Sony Social Campaign

As an exclusive partner of the GT7 video game, Brembo teamed up with Sony Pictures to create a social campaign around the Gran Turismo movie. My team developed an engaging, summer-long campaign that supported the movie while raising awareness for the Brembo brand.

​

I defined the creative approach of merging exciting movie footage with original copy and storytelling that tied Brembo's aspirational and transformative brand positioning to Jann's real-life transformative story - his journey from gamer to professional race car driver.

​

Here are a few of the videos created – plus an attention-getting anamorphic 3D Times Square billboard. For additional posts, look for the "Gaming Tips" link further down my HOME page.

​

The campaign was a huge success, generating over 118M total views across Instagram (82M) and TikTok (36M), with significant increases in social engagement and followers for Brembo.

​​

MD/Writer – Additional Credits: Scott Davis/Paul DiCampli/Dave Bell/Vika Chikhalenko