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Brembo – Gran Turismo/Sony Social Campaign

Beyond the videos featured above (in the Driven link), my team also created a wide range of additional Brembo/Gran Turismo social content to help amplify the Brembo brand.

Posts ranged from actor, movie, and Brembo trivia to teaser vignettes and insider GT7 gaming tips. We also developed point-of-sale displays and scratch-off tickets with chances to win free movie tickets, as well as a driving school experience.

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The campaign was a huge success, generating over 118M total views across Instagram (82M) and TikTok (36M), with significant increases in social engagement and followers that exceeded all expectations.

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MD/Writer – Additional Credits: Scott Davis/Paul DiCampli/Dave Bell/Vika Chikhalenko

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