FIAT – 500X Unlock the Xtras
Compared to the original FIAT 500, the 500X launched with extra room, extra doors, the extra capability of 4-wheel drive and... well, you get the idea.
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All these "extras" were true selling points for the 500X. So, we needed a concept that celebrated each one.
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The answer came in an interactive ecadence of discovery where we invited audiences to "Unlock all the "Xtras" of the new 500X. Through a series of emails and an engaging microsite, we focused on the various aspects that set the 500X apart -- both from the FIAT 500 -- and the competition. The microsite enabled further product and brand exploration, as well as the chance to win FIAT swag.
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Note: The emails shown here are not clickable.
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ECD – Additional Credits: Marissa Yardley/Ryan Johnson
